The stakes were high. It doesn’t happen often that a bunch of CEOs of some of the world’s most important airlines fly on one and the same aircraft. And unlike in other industries, where the top brass can never travel together in the air, the airline industry rather demonstrates its full confidence in an aircraft that is not in commercial service yet. Such was the setting of flight BBA505 from Dublin to Zurich on June 3. As SWISS is the launch customer for the long-delayed Canadian twin jet, for the first time attempting to challenge Airbus and Boeing in their bread-and-butter market of 120-160 seaters, this was the perfect opportunity for Bombardier. The airline industry leaders had gathered ...
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